About

Us?

WE’RE AN IP CREATION AGENCY.

“EVERY BRAND HAS A STORY TO TELL—ONE THAT INSPIRES, CONNECTS, AND BUILDS A LASTING PERSONA. PRODUCTS AND SERVICES ARE SOLD, BUT STORIES ARE WHAT PEOPLE REMEMBER.”

But what does that really mean?

In a world driven by content and influencers, we see brands as the original influencers. We help them create new IPs and content properties that resonate with their communities and add value to their feeds.

Founded in 2023, we’re a young agency, but with 9 years of digital experience shaping brand communications.

Us?

Clients

THE JK JOURNEY

Our Strategy Delivered Over 80+ Million Organic Views with content IP’s like JK Super Podcast, Xpert Sahab and JKMaxx Paints Shade Shastra.

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When people share, they care. Our ideas are crafted to spark conversations, inspire reactions, and travel far beyond the first view.

Organic Subscribers
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Our content doesn’t just get seen—it gets loved. With scroll-stopping visuals and relatable narratives, we drive real engagement that sticks.

Organic Views
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We don’t chase numbers—we create stories that spread. Our content earns attention, builds traction, and reaches millions without a single rupee spent on ads.

Our Framework

THE PROCESS THAT HELPS US COME UP WITH HIGHLY ENGAGING IDEAS

Keeping these five points in mind while creating content will give us a major leverage over product-pushing content on social media. This also opens up new avenues to plug in product/services in ways that are more natural, in turn increasing the impact on the audiences.

DO IT LIKE A CREATOR

Think like a creator, plan like a creator.

MAKE THEM SEARCH

Make content that makes people want to search for new episodes.

CONSUMER BEFORE CUSTOMER

Even if I’m not a customer, I should enjoy the content.

GO ORGANIC

If it’s not organic, it’s not a view.

DO THE NEW

Content should be different from what’s available to us.

MILESTONES SO FAR

Our Work

JK SUPER PODCAST

JKSuper Podcast uncovers the strategic thinking, challenges, and innovations behind landmark projects and nation-level impact.

JKMAXX SHADE SHASTRA

Shade Shastra delves into the psychological impact of colors in home context. It explores how specific hues can evoke emotions and behaviors and influence energies in a home.

XPERT SAHAB

Xpert Sahab, an ongoing content IP that mixes facts and fun analogies. This reel series focuses on giving infrastructure-based information to the people of our country.

Cool minds collide and killer ideas come to life.

Rajan Tripathi

Chief Executive Officer

If great content had a godfather, it’d sound suspiciously like him.
He knows every trick in the book: mostly because he wrote half of them. When his vision meets his punchlines, we all listen twice. He is equal parts big ideas and bigger energy.

Abuzar Farooque

Chief Financial Officer

The financial backbone who makes sure the accounts are always spotless. He is not the loudest in the room, just the one everyone subconsciously waits to hear from.

Karthik M. Raja

Post Production Head

He sees the shot before the camera does, and somehow the final cut is still better than what anyone imagined. Good ideas don’t just stay ideas when he is the one directing. He’s where vision stops being a word and starts being something you can watch.

Ganesh

Project consultant - Art

Behind every video we proudly put out is an edit that made our eyes wide open. Premium quality isn’t a standard for him, it’s just the only setting he knows how to work in. Give him a brief and he’ll give you back something you didn’t know you were capable of dreaming up.

Muthukumar

Project consultant - Art

His editing is the secret ingredient in every video that makes you wonder why it hits so different. Every transition, every cut, every perfectly timed moment you felt in your chest: that’s him, quietly making magic.

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